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A new way of thinking about our changing world – to engage
people who are connected and empowered by digital technologies,
whether customers, employees, citizens, or students.

WE ARE A CATALYST FOR

NEW THINKING

NEW CAPABILITY

NEW ADVANTAGE

thinkORBIT helps organizations design social business strategies that pull people into orbit around a brand with social gravity.

WHY?

“MASS COLLABORATION HAS ECLIPSED MASS COMMUNICATION”

Digital disruptors have fundamentally changed how people relate to each other and want to do business. The old ways of engaging consumers aren’t working anymore.
People want a new kind of relationship with brands that enables them to be active participants and co-creators, instead of a passive audience.  
But our ideas about how to engage haven’t shifted yet. We need to update our mental maps in order to navigate and succeed in this new terrain.

learn more

HOW?

ORBIT: An Ongoing Relationship Beyond Individual Transactions

 

01 BUILD THE CORE

Like the sun, the core of your organization’s social system generates the energy and gravity that keeps everyone in orbit around the brand.

 

02 DESIGN BRAND ORBITS

Like planets, each stakeholder group orbits the brand in an ongoing relationship that extends beyond individual transactions.

 

03 GENERATE SOCIAL GRAVITY

Like moons around a planet, social networks circle each stakeholder. Brands can engage these networks by generating social gravity.

WHO?

MARK BONCHEK

Founder and Chief Catalyst at thinkORBIT

MARK BONCHEK has been a pioneer and guide to the digital revolution since receiving Harvard University's first doctorate on the topic of social media in 1997. Mark has launched new businesses, created award-winning programs, and advised global leaders for such organizations as McKinsey & Company, The Economist, IBM, and the American Heart Association.  He is a regular columnist for Harvard Business Review and was recently named to the Agenda Digital 50.  Mark is also the founder of the ORBIT Club for 21st Century Explorers and the SHIFT Academy for breakthrough thinking.

@thinkORBIT

WHERE (to go from here)



SERVICES

Enage with thinkORBIT to transform your organization for a digital age.

see services page >



LEARN

Learn the ORBIT principles and how to build your new social system.

see learn page >



CLIENTS

Discover how organizations are using ORBIT principles to grow their businesses.

see clients page >



PARTNERS

See which service providers are adopting thinkORBIT methods.

see partners page >